How We Promote Your Book
We want your work to have as much impact and reach as many readers in the scholarly community as possible. Besides listing your book on our website, we offer a variety of promotional and discoverability strategies to help extend your book's reach and readership.
In our Author Tools & Resources, we also offer guides on how you can promote your publication yourself and further increase its discoverability.
Our Channels and Networks
Libraries
Libraries and librarians are an important channel for ensuring your books reach readers. Our sales teams are connected to experts who work at libraries around the world, from public libraries to highly ranked university libraries. This ensures your book has the best chance to reach a wider, general audience, and allows librarians to put your work in the hands of academic communities.
Social Media
We are active on all major social media platforms, including LinkedIn, Bluesky, Facebook, Instagram, and YouTube, and we develop and share creative content for the academic community. We often highlight our new publications or include titles in a themed campaign.
The editors of the different subject areas also maintain their own social media channels to ensure that their authors get the special attention they deserve.
Blog
Our blog is where we turn the academic research of our authors into exciting stories that deepen readers’ understanding of our complex world.
Through articles, interviews and deep dives, our blog is designed to supplement and expand upon your publication. We invite our authors and readers to discuss and share these stories to create a digital forum of scholarly and public debate.
Podcasts
We produce a series of podcasts, including Wagnis Wissen and Sustainability Matters where we talk to authors, editors and researchers about the conversations that are moving and shaping their fields. It's a fantastic opportunity for authors to reach a broader audience in an ever-growing medium.
Book Reviews
We believe that book reviews remain an essential tool for marketing an author’s book, especially in the social sciences and humanities. We submit many titles for review with publications that still write book reviews, including The New York Times, National Geographic and Der Spiegel.
Booksellers
Booksellers, both online and offline, are a key part of book promotion. We have an extensive global network that we closely work with to ensure your book reaches customers all over the world. Whether it’s Japanese companies such as Maruzen and Kinokuniya, American organizations like GOBI, global online platforms like Amazon or more local distribution platforms, we ensure your book can reach the widest international audience possible.
Catalogs
We publish annual digital and print catalogs for various subject areas to ensure our partners know when your book is available. Each of these catalogs is often released at the same time as an industry event, such as a conference in a specific field.
How We Augment Your Book's Discoverability and Reach
Abstracting & Indexing
Abstracting and indexing services are a vital tool in promoting your work online, as these platforms enable scholars to search and find articles and eBooks based on metadata tags and abstracts. We work with major A&I services, including SciFinder, Scopus and PubMed, to ensure your books are listed and indexed on these important academic platforms and therefore come up in relevant searches.
Amazon
We work directly with Amazon to give your title the best opportunity of being discovered and purchased by Amazon customers. We do this by optimizing the publishing data associated with your book for search engines and the Amazon algorithm and by adding early reviews to your book’s Amazon page, all of which are aimed at improving ranking in results lists.
How You Can Help Spread the Word
There are many different ways in which you can take the reach and impact of your book's publication into your own hands. In our Author Tools & Resources section, we offer guides and how-tos geared at making your work more discoverable, like how to promote your book on social media or through newsletters.
