6. Audience Behavior

Chapters in this book

1. Frontmatter I
2. Preface to Handbooks of Communication Science series V
3. Contents IX
4. 1. Introduction 1
5. Part I: Intellectual Foundations
6. 2. Beginnings: Origins of Mediated Communication Research 11
7. Part II: Theoretical Perspectives
8. 3. Media Effects 29
9. 4. Media Usage 55
10. 5. Media Technology Adoption 71
11. 6. Audience Behavior 91
12. 7. Audience Reception 105
13. 8. Content Creation 129
14. 9. Media Evolution 149
15. Part III: Methodological Approaches
16. 10. Network Analysis 171
17. 11. Content Analysis 191
18. 12. Ratings Analysis 213
19. 13. Surveys 225
20. 14. Experiments 261
21. 15. Audience Ethnography 281
22. Part IV: Contexts
23. 16. Media Violence 299
24. 17. Media and Health Communication 317
25. 18. Race/Ethnicity and Media 341
26. 19. Media and Disability 359
27. 20. Children and Media 379
28. 21. Gender and Media 395
29. 22. Media and Civic Engagement 411
30. 23. Political Advertising 431
31. 24. Media Development 455
32. 25. Media Regulation and Policy 471
33. 26. Mobile Communication 491
34. Part V: Contemporary Issues
35. 27. Digital Divide 513
36. 28. Exposure Diversity 535
37. 29. Algorithmic Filtering 561
38. 30. Media Literacy 585
39. 31. Media and Social Movements 609
40. 32. Big Data 627
41. 33. Conclusion – Future of the Field 643
42. Biographical Notes 671
43. Index 679